ART OF THE TITLE
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Baby Boomers – those who are born after WWII. Baby boomers’ age range, in years, varies from approximately 1946-64. This would roughly round to 50-69 years of age as of 2015.
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Generation X – also known, as ‘Gen X’ are those born after baby boomers, thus ranging from 1960-80s.
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Millennial – this group, also known as ‘Generation Y’, follow Generation X. Unlike baby boomers and Gen X, this groups ranging years is unknown, but can be estimated to range from 1980-2000s.
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Digital Natives – also known as ‘Generation Z’ are the cohort of people born after the Millennial Generation, or Generation Y. Similar to the previous generation, this group of people’s ranging years are unknown but can be estimated to start mid or late 1990-present.
With this in mind, a film will always have a target audience. The core audience (main target audience) for Hot Fuzz are the 'Digital Natives'. These are the youngest of all the generations, ages 15-18 years old; mainly for males rather than females.
A film will always try to reach a wider range of audiences ages, therefore, will almost always have two secondary audiences. These secondary audiences for Hot Fuzz are Generation Y and Generation X.
Digital Natives:
Audience Profiles
Generation Cohorts - who are they?
Names: Michael Bow (top left), Mia Hanning and Ben Howard (bottom)
Ages: 18, 16 and 17
Favourite genres: Action, Comedy, Horror, Thriller, Romance and Adventure.
Favourite films: Shaun of the Dead, The Notebook, You’re Next and Pitch Perfect.
Hobbies: watching films, going out as a group to the cinema or just chilling at home watching films; listening to and producing music; reading and writing; attending music festivals together.
Occupation: Car Mechanic, Model and Student.
Spending Power: As a car mechanic, Michael earns £625 per week; as a model, Mia earns £100 per shoot; as a student, Ben earns £3 roughly per week.
This shows a target audience of males and females between the ages of 15-18 who enjoy a variety of different genres and possess such skills as mechanics, musicians and writers. Their spending power ranges between £3-625 per week which is suitable for the cinema screening where they would be able to get a student discount.
Generation Y:
Names: Josh McKinley (top left), Lisa Daniels
and Nick Peterson (bottom left)
Ages: 24, 30 and 27
Favourite genres: Action, Comedy, Drama,
Horror and Adventure.
Favourite Films: Hot Fuzz, Suffragette,
The Last Witch Hunter and Cabin in the
Woods.
Hobbies: Taking photographs, listening to music, modelling, writing and spending time with family.
Occupation: Self-employed Photographer, Journalist, Model
Spending Power: As a self-employed photographer, Josh earns £390 per week; as a journalist, Lisa earns £520 per week; as a model, Nick earns £80 per shoot.
This shows a target audience of males and females between the ages of 19-30 who enjoy a variety of different genres and possess a variety of skills, such as, photo taking and editing and writing. Their spending power ranges between £80-520 per week which is suitable for buying DVDs such as Hot Fuzz because despite it being a low budget film, cinema tickets and DVD prices will be the same (tickets) or quite expensive (DVD) once the production is released. Money will also be left over for other daily or monthly essentials such as, bills; taxes; grocery; clothing, etc.
Generation X:
Names: Mark Jameson (top left), Annie Jacobs and David Williams (bottom).
Ages: 34, 50 and 42.
Favourite genres: Action, Comedy, Romance, Sci-Fi and Road.
Favourite Films: Harry and Tonto, Tatie Danielle and Sunset Boulevard.
Hobbies: Attending family event taking children/grandchildren on trips, reading, watching TV.
Occupation: Sales Manager, Office Job and Business Manager.
Spending Power: As a sales manager, Mark earns £875 per week; as one who has an office job, Annie earns £300 per week; as a business manager, David earns £680 per week.
This shows a target audience of males and females between the ages of 31-50 who enjoy a variety of different genres and possess very few, but important skills, such as, office related work, paperwork, etc. Their spending power ranges between £300-870 per week and is suitable for buying DVDs such as Hot Fuzz and also going to see the final production at a local cinema screening with their loved ones. Like Generation Y, money will be left over for other daily or monthly essentials such as, bills; taxes; grocery; clothing, etc.
To conclude, I believe more males will have watched this film due to the gory/gruesome content of the production, the violence portrayed through the action, for example, at the end where guns are blazing, and also the humourous buddy-cop relationship between Angel and Butterman that the male population may understand better than women.
Audience Segment Aspect of the Film Why does it work for the audience?
15-18 Violence and Strong Language Teens nowadays have become outspoken which in turn, has them believing that swearing and violence is considered ‘cool’. If they see violence, for example, near the end where there are guns in use, and strong language within the trailer, this will grab their attention.
19-30 Cast: Simon Pegg and Nick Frost; The success of Shaun of The Dead Continuation of ‘Cornetto Trilogy’ would have brought an already existing Pegg and Frost fan base to watch the continuation of the “Cornetto Trilogy”.
31-50 Content/plot-line and Music An audience member will firstly judge a film by its content. If the content is interesting, then this group of people will judge the other aspects of the film that add onto the emotional or comical impact, in this case, the Music.
P3/M2/D2 - Understand the relationship between Media Products and their Target Audience.
